We’re Ruperto Franklin.

We’re the apparel brand for animal lovers! Why do animal lovers need an apparel brand? Ruperto Franklin was started because we believe our pets and animals are a part of who we are and how we present ourselves to the world. And that’s how we got here - we have designed sustainable pieces featuring real animals from around the world for you to wear. 





Better world for Rupertos.

Ruperto Franklin is for you. Our apparel is meant to inspire the animal lover in you. But our brand mission is to make the world a better place for animals across the world. You are part of the mission with each purchase you make. That’s why for every item sold, we donate to an animal shelter, wildlife conservation, or a preservation fund on your behalf. And the best part? You choose the charity your donation goes to.






Clothing that speaks to the animal lover in you.  

Boston Terrier hat model in park




It’s about You

Ruperto Franklin is about you. What does that mean? We listen to you to allow you to shape the business - we only shape the experience. All of our designs feature real animals from around the world and we work with rising designers to make our pieces a reality. Want to be part of our next collection?

Community based.