We’re a new apparel brand catering to the millions of animal lovers around the globe. Why do animal lovers need an apparel brand? Ruperto Franklin was started because we believe our pets and animals are a part of who we are and how we present ourselves to the world. We’re introducing designs featuring real animals so there is a real story behind every thread. But the story doesn’t end with the clothing; it’s about making the world a better place for the Rupertos around the globe. That is why for every piece purchased, we donate 10% of net profits to animal charities.